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Linking corporate social responsibility in sport with community development: an added source of community value

Trendafiova, Sylvia, Ziakas, Vassilios and Sparvero, Emily (2016) Linking corporate social responsibility in sport with community development: an added source of community value. Sport in Society. pp. 1-19. ISSN 1743-0437

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Official URL: http://doi.org/10.1080/17430437.2016.1221935

Abstract

This paper investigates the attributes of Corporate Social Responsibility programs in sport and their potential for sustainable community development. The gap between sport-related CSR and community development needs be filled by shifting attention to the capacity-building of communities. While the neo-liberal foundations of CSR are recognized, it is essential to understand the ideological varieties driving CSR that can enable inclusiveness and collaboration in fostering community benefits of CSR programs. The paper contributes to the literature on CSR in sport advancing the discourse, and sets the stage for a community-based framework for research: (1) related to sport as a tool for social change; (2) exploring the relationship of organizational motives, stakeholder engagement and CSR program design/implementation; and (3) evaluating the perceived benefits of CSR programs, and the extent to which these can help achieve sustainable community development.

Item Type: Article
Keywords: corporate social responsibility, sport-for-development, community, sport, development
Divisions: ?? UniversityCollegePlymouthMarkJohn ??
Depositing User: Mrs Wendy Evans
Date Deposited: 19 Sep 2016 11:00
Last Modified: 24 Feb 2018 05:50
URI: http://marjon.collections.crest.ac.uk/id/eprint/10190

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