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Conceptualising on-screen Tourism Destination Development

Lundberg, Christine, Ziakas, Vassilios and Morgan, Nigel (2017) Conceptualising on-screen Tourism Destination Development. Tourist Studies, 18 (1). pp. 83-104. ISSN 1741-3206

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Official URL: https://doi.org/10.1177/1468797617708511

Abstract

This article integrates cultural theory and marketing strategy to examine the complex relationship between on-screen popular culture and tourism destination place-making. Its review of the literature results in the development of an interdisciplinary conceptual framework (termed ‘on-screen dollying’) that provides a culturally grounded and contextually driven theorisation of the means by which on-screen popular culture place-making can foster destination development. In developing the conceptual framework, the article classifies the characteristics of on-screen tourism affecting destination development and identifies six strategies for leveraging on-screen tourism. Based on our interdisciplinary analysis, we propose a research agenda that integrates on-screen tourism and destination place-making and which has implications for policy and theory.

Item Type: Article
Keywords: film tourism, marketing, on-screen tourism, place-making, popular culture
Divisions: Sport
Depositing User: Ms Alice Primmer
Date Deposited: 18 May 2017 09:27
Last Modified: 19 Apr 2018 11:18
URI: http://marjon.collections.crest.ac.uk/id/eprint/15709

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